How to Pick A Blog Niche? (Correct way in 2021)

This is by far the most important article you will ever read before you start a blog. The knowledge of blog niche will define your future success or lack of this knowledge, might lead to failure.

What is the blog niche? 
According to the dictionary

Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

There are countless people who started a blog and had quit it before they could have discovered the glory they were destined to. 

What I found most interesting here is, the majority of them echoed the same voice:

  • I quit because I couldn’t drive blog traffic
  • I quit because I could not make money
  • I was unsuccessful
  • I was not lucky
For me, it is disheartening to hear this, as I know the issue is not the hard work of these quitters, but lack of understanding of profitable blogging, and especially zero understanding of blog niche. 

Now, today I unravel the secrets of niche selection, which will become your foundation to create a profitable blogging business. 

This is a long read, and you should also bookmark this guide for future references. Grab a mug full of coffee or green tea, and close every distraction.

Read every word with a clear intention of learning something new, and you would not only find success with your next blog, but you will also avoid making niche selection mistakes, which makes a lot of bloggers unsuccessful.

The biggest mistake in niche selection?

There are a few mistakes that a lot of beginners make when it comes to niche selection. Let me pen down a few of them.

1. Getting into a generic niche:
A generic niche is a broad niche, which is usually high competition, and very broad. For example Health niche, tech niche, Fashion niche. 
A better way to look into it is, by focusing on a specialized narrow niche within a broad niche.

This alone would ensure your blog becomes a success in terms of popularity, traffic, and money.

Moreover, you become a specialized expert, since you would be spending a lot of time researching, learning, and writing around one focused topic.

2. Fewer monetization options:
A lot of beginners get into blogging by focusing only on AdSense. This is mostly due to lack of information, and this should not be the only criteria of profitable niche selection.

You need to widen your horizon and focus on a niche that provides an option for more monetization opportunities.

This could be in the form of (but not limited to)

  • Direct advertisers
  • Affiliate programs
  • Online courses
  • Merchandising
3. Without Research, Failure Happens:
If your goal is to make a sustainable business (income stream) from your blogging effort, you need to spend time researching and using data to pick a niche.

This may require 2-3 days before you could start your blog. But, this exercise alone would help you validate your idea, and your decision is not solely based on passion and gut feelings. 

On the contrary, gut feeling is not a bad thing, as long as you are well nurtured with the right information, prior to launching your blog.

4. Sticking To A Wrong Niche:
“It is ok, I will make it a success”, such kind of thought often lead to frustration in the near future, and ultimately would let you quit working on your blog.

Often when you realise you are working in the wrong niche, you have an option to start a new website (in a new niche), and then make it work for you. In fact, your second blog might be a success, as you will be utilising your knowledge from the old blog, into a new one. 

In my 12 years of career as a blogger, every new blog has become a faster success than the earlier one. So do not be afraid of leaving your old niche, and starting a new one when you realise the old niche is too saturated, or you have no interest in it anymore.

Take all this advice with a grain of salt, and ponder on it, before you make any decision about changing your niche. If you are part of ShoutUniversity, you can always ask me about your niche. 

5. Not Starting Due to Lack of Niche:
Niche selection is definitely #1 step for becoming successful with profitable blogging, but you should not be stuck at this stage for too long. There are many more challenges that are waiting, and you should complete the entire process of niche selection within a week. 

Even if it meant you have selected the wrong niche, you can always course-correct later. The key here is, not to get stuck in the process of niche selection.

Moving on to the benefits…

What Are The Benefits of Niche Selection

1. More Traffic – Google Love:

Since you will be taking the help of data to pick the niche, the probability of you building a high traffic blog would be higher. Also, since you are working in a laser-focused niche, you are more likely to get rewarded by Google in terms of organic traffic. 

2. More Loyal Users:

Being in the right niche also lets you attract like-minded users. Since your blog is going to be about one topic, your being in the right niche also lets you attract like-minded users.

Since your blog is going to be about one topic, your readers are more likely to stick around.

You would notice that you have less bounce rate, high avg. page on time and your community would expand. This whole process may be slow in the beginning, but eventually one day everything would just change. 

3. You Might Become an Expert: 
Learning is a slow process, but as you spend regular time daily on learning about one subject, eventually you would end up being top 1%-5%  in that particular field. The best part is, you would not even realize how you gained such kind of knowledge, as your hunger for learning more will never end. This difference is mostly noted by others, or by you when you will compare your recent writings with the old ones. 

4. Marketing Becomes Easier: 

This reason alone should compel you to spend a significant amount of time selecting a niche. When you have a focused blog, your marketing efforts become a bit easier than an unfocused blog, and you would see better results with fewer efforts. 

5. More Mullah 💸:
Once your blog starts getting traction, you would be approached by advertisers. This stage of your career would be game-changer, as your initial niche selection will help you make more money in comparison to your peers. 

Due to the laser-focused niche, the ads should be getting high CTR from the hyper-targeted audience, this would be maximum mullah. In one of a niche that I worked on, it netted more than $12000 on a single day because I was in a focused niche.  Now, you may or may not repeat the same result as mine, but you will be definitely better off than starting a blog without niche selection. 

Generic Niche Vs. Laser-focused niche (Micro niche)
Freelancing vs freelancing for writers
Technlology blog vs Tech blog for Apple user
Fashion  Lifestyle blog vs Fashion & life style for College goers
SEO vs Backlink Building

5 Principles to pick a niche for your blog:

1. Your interest a.k.a passion